Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

Love Barbie? From her immodest beginnings to her presidential ambitions, these are some of the most interesting and fun ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Mattel’s exclusive Barbie Role Model collection honours influential women, including Olympic champions, actresses, tennis ...

The iconic Black Barbie celebrates nearly half a century of representation this month with a tribute that's making waves ...

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...

Mattel, Inc. (NASDAQ: MAT) announced today that Barbie is celebrating International Women’s Day by honoring four powerful ...

Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark ...

Mattel, Inc. (NASDAQ: MAT) today announced that Ynon Kreiz, Mattel’s Chairman and Chief Executive Officer, and Anthony ...

After the blockbuster success of "Barbie," expect movies about other famous Mattel toys and brands, including Barney, Uno, ...