AI-driven pricing is poised to reshape the cost of everything from flights to milk, turning everyday purchases into ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Corporations are continuing to spend on business travel, but are being strategic about how they allocate those dollars amid ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the end of 2025.

What you pay for a Delta Air Lines ticket may soon depend less on timing and more on what an algorithm thinks you’re willing ...

Delta Air Lines is advancing its use of artificial intelligence to determine individual ticket prices, a move that could ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Consumer Watchdog found when companies use surveillance pricing, they tend to favor the wealthy and instead offer higher ...

Last fall, Delta said it planned to use AI technology to price 1% of its tickets at whatever a customer was willing to pay.

The world’s largest airlines could soon be selling business class tickets which strip out some standard perks in exchange for ...

United Airlines and Delta Air Lines have each dropped hints about unbundling their premium cabins, which could mean extra ...

Delta Air Lines could be adding a basic version of its higher-end fares, and teased a growing number of premium seats in the ...