Aspiring to be the "leading tech-driven fashion platform," Hugo Boss is undergoing a digital transformation that includes its ...

After several rambunctious years, growth at the German menswear specialist lagged in 2024. The company remained cautious ...

The company attributed sluggish 2024 sales to global challenges, but an analyst said its shifting brand philosophy “left it ...

Hugo Boss warned on Thursday of a further weakening in consumer confidence in the United States and China, sending its shares ...

Hugo Boss said muted consumer sentiment was having an impact on its business in the current quarter as it forecast 2025 sales ...

However, its outlook for 2025 is cautious: sales are projected to remain roughly flat, between €4.2 billion and €4.4 billion ...

The case of Walker and Hugo Boss is a reflection of a broader trend in sports marketing where athletes are increasingly seen as marketable personalities off the field. The endorsement deals typically ...

FRANKFURT] Hugo Boss’s plan to return to profit growth this year faces an initial hurdle as weak consumer sentiment in the US ...

In an exciting development for both the player and the fashion world, Premier League star Kyle Walker has signed a lucrative six-figure endorsement deal with the renowned fashion brand Hugo Boss. This ...

Kyle Walker is set to follow in the footsteps of David Beckham after reportedly agreeing a six-figure modelling deal with Hugo Boss. Manchester United and England legend Beckham signed a multi ...

The German menswear specialist had aimed to have sales of 5 billion euros by 2025. But growth of 3 percent in 2024, a ...

Despite a cautious sales outlook, Hugo Boss anticipates an improvement in profitability. The company expects EBIT to increase ...