Lowe's is collaborating with EA SPORTS™ to be featured in multiple EA SPORTS titles for the first time, including EA SPORTS ...

CFB 26 has big shoes to fill, as 2024's CFB 25 was the year's No. 2 best-selling game in the US, only beaten by Call of Duty: ...

Lowe’s (LOW) is collaborating with EA SPORTS (EA) to be featured in multiple EA SPORTS titles for the first time, including EA SPORTS FC, ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Lowe's has teamed up with EA SPORTS for a major gaming collaboration. The retailer will appear in EA SPORTS FC, Madden NFL and College Football 26 in a push to reach younger audiences.

bring Madden NFL to fans across the country in real life CHARLOTTE, N.C., April 11, 2025 /PRNewswire/ -- Lowe's is collaborating with EA SPORTS™ to be featured in multiple EA SPORTS titles for ...