The last time Nike showed an ad during the Super Bowl was in 1998, featuring all-male athletes. It wouldn't be until 27 years later — in 2025 — that Nike would invest in a Super Bowl ad again, this time featuring all-female athletes.

Nike's highly anticipated return to the Super Bowl commercial lineup has ignited a heated discussion. The ad, titled "So Win," prominently features WNBA star Caitlin Clark, A'ja

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of tra

Clark is the NCAA’s all-time leading scorer and has taken the basketball world by storm. Clark’s generational talent has helped bring new interest to women’s basketball at both the college and professional level. She has her own Nike signature shoe in the works, as the Deseret News previously reported.

Nike unveiled its first Super Bowl commercial since 1998 during Sunday’s NFL broadcast. Created by Wieden+Kennedy Portland, the 60-second piece features eight high-profile female athletes and is part of the rollout of a new ad campaign titled “So Win.”

Footwear giant Nike (NKE) is going big on a Super Bowl Ad Campaign to win back consumers and create demand. Nike has started airing a

More than a half-dozen elite female athletes are starring in the new commercial, as the apparel maker capitalizes on the surge in women’s sports.

The Philadelphia Eagles captured Super Bowl LIX with a 40–22 victory over the Kansas City Chiefs on Sunday night. It was a dominant performance by the Eagles, who once led 40–6 in a contest that was never in doubt beginning late in the second quarter.