The rapper formerly known as Kanye West directed viewers to his website, where the homepage was selling a T-shirt with a swastika on the front.

Kanye West’s Yeezy.com advertisement during Sunday night’s Super Bowl stunned viewers with its bizarre vibe. But then what happened next shocked the station execs who ran it and media buyers who approved the spot even more: West immediately flipped the website after the ad aired,

Super Bowl 59 attracted 127.7 million viewers across Fox’s broadcast network as well as streaming platforms, according to Nielsen.

Mountain Dew, Uber Eats, Bud Light, Stella, and Liquid Death had the most impressive ads of the game. The Super Bowl is a magical time and place for brands. A rare and brief three-or-so hour moment when people want to see commercials.