Consumers are going to have to become 'food fluent' given ongoing price fluctuation for Super Bowl favorites, according to experts at Wells Fargo Agri-Food Institute.

A new report found that the cost of a Super Bowl party for 10, including chicken wings, chips and beer, will cost $139, 10 cents more than last year.

Super Bowl Sunday is as much about food as it is about football for some fans. Why it matters: It's a time to gather with friends and family over your favorite treats — some of which will be pricier this year thanks to inflation and the ongoing bird flu outbreak.

The food budget for Super Bowl parties hasn't changed that much, but you'll probably want to learn to make your own guacamole this year.

While the overall cost of party snacks for the Super Bowl is flat since 2024, some items have gone up dramatically while other costs are way down.

Another way to really save comes down to the style of drinks you buy. Swanson says you can save $5, $6, and even $10 by buying 2-liter bottles of soda rather than cans.

They’ve pegged the price for a Super Bowl party menu for 10 people at around $139 this year, just 0.1% more than last year.