This reps the third logo for Freeform since the network was rebranded from ABC Family in January 2016. The original logo, in an aquamarine greenish blue, featured the name “Freeform ...

ABC Family is changing its name. Starting in January 2016, the Disney-owned TV network targeting younger viewers will be known as Freeform.

ABC Family is “ABC Family” no more. The network has chosen a new name, in the hopes of shedding what it seems to have deemed an unfairly wholesome reputation: “Freeform.” “Our core ...