since many of them did not develop e-commerce channel and were not prepared for fast transformation to set-up e-commerce. ACUVUE found itself in a situation, where, on one hand, it ...

Silk, Alvin J., Bruce Issacson, and Marie Bell. "Vistakon: 1 Day Acuvue Disposable Contact Lenses." Harvard Business School Case 596-087, March 1996. (Revised February 1999.) ...

People with sensitive eyes sometimes have particular difficulties choosing every daily contact lens. Major factors to be kept in mind are comfort, moisture retention, and eye health. Two highly ...