That’s the allure of Acuvue’s forthcoming line of light-sensitive, vision-correcting contact lenses (developed in partnership with Transitions Optical). Each contains a filter that senses the ...

Silk, Alvin J., Bruce Issacson, and Marie Bell. "Vistakon: 1 Day Acuvue Disposable Contact Lenses." Harvard Business School Case 596-087, March 1996. (Revised February 1999.) ...

since many of them did not develop e-commerce channel and were not prepared for fast transformation to set-up e-commerce. ACUVUE found itself in a situation, where, on one hand, it ...