Adidas GLITCH The app will serve as both a hub ... of independent transactional components at its disposal. Certain football boots and skins can only be purchased via the app, and all shopping ...

London was the first market in a truly radical project for adidas. As a result, the goals weren't quite the usual set of awareness, consideration, sales – this was an exercise in how a major corporate ...

We caught up with Nathan Thompson, designer, adidas Football, to get more info on this updated Predator Mania, the inspiration behind it, and some history of the Predator range of boots.