Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

The agreement will seen the Premier League champions-elect return to wearing adidas for the first time since 2012, after a stint with Nike. They have been sponsored by the German giants in ...

Liverpool have confirmed they will switch kit manufacturers in August as the Reds team up with German giants adidas again. Liverpool are ending their five-year partnership with Nike, who replaced ...

Adidas, which has been gaining market share while main rival Nike struggles, has repeatedly delivered stronger results than it has forecast. Sign up here. Adidas said it should reach between 1.7 ...

LIVERPOOL, England, March 10 (Reuters) - Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports ...