How often is Coke mentioned in some of the most famous works of literature? Now you can see. A new ad from the Coca-Cola Co.

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by ...

Reviewed by Robert C. Kelly Fact checked by Michael Rosenston On May 8, 2025, Coca-Cola will celebrate its 139th anniversary.

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the brand’s place in literary history. The tech has been brought in to do the ...

The campaign, which Coca-Cola calls “legendary”, involved the brand swapping out its logo for personalised names in its signature typeface. The campaign was credited with boosting Coca-Cola’s sales.