Combining both these models, every collaborator (brand) needs to leverage the power of creators to take care of infusing attention, interest and desire in their 95 per cent customers and new prospects ...

In an era where digital content creation has transformed into a thriving industry, Pixels to Profits by Ankur Mehra presents an in-depth exploration of the creator economy and the opportunities it ...

Excerpted with permission from ‘Pixels to Profits: A Systematic Deep Dive into the Creator Economy’ by Ankur Mehra, published by Penguin Random House India, March 2025. The excerpt has been ...