BMW previously pre-assembled a vehicle, then sent it off to Alpina for final tuning; it was a complicated, expensive process.

Discover the revolutionary Neue Klasse design language that's set to transform every BMW model. See how this bold new aesthetic will define the brand's electric and digital future.

BMW Designworks isn't designing the cars, trains and planes of today. They're designing for tomorrow, with the help of artificial intelligence.. The subsidiary of BMW Group has design consulting ...

Other models set to receive the same Neue Klasse designs include the 2-Series, X2, 7-Series, and X7. According to BMW Group design boss Adrian van Hooydonk, it’s important that the brand ensures ...

What’s Coming by 2026. We kind of knew that BMW is planning on expanding the Neue Klasse design to ICE-powered models from our scoop stories showing prototypes of the upcoming BMW X5. That SUV ...