BMW says the new logo is "better-suited to the digital age," claiming the pared-down, ... iconic logo with a minimalistic recreation—Volkswagen did it with its stacked VW badge in September 2019.

The three-color slanted-stripe M logo followed in 1978 with the debut of the M1, the only BMW M production vehicle to get both the motorsport emblem and three-color stripe logo.

The name BMW isn't just a collection of letters; the letters stand for something. Here's where BMW's name comes from, and why car lovers should care.

BMW has debuted a new 'flat' logo it claims is "better-suited to the digital age", to be used in communications across the German manufacturer's BMW, BMW i and BMW M brands. The first update in ...

This marks the first time that BMW has changed in logo in more than two decades—since 1997, to be exact—and is only the sixth badge the company has used during its 103-year history.

BMW M GmbH will mark its 50th anniversary on May 24, 2022. To celebrate the occasion, BMW M announced a special emblem and an expanded color palette with references to the past, that will become ...

A BMW advert from back in 1929 depicted the emblem and four colour quadrants in a spinning airplane propeller with many believing the badge is a reference to that.

BMW To Introduce Black-And-White Badge For New ‘Elite’ Models . By Sean Szymkowski. September 11, 2017 12:42 pm . Facebook Twitter LinkedIn Pinterest Email Print. 7 . Sponsored.

This week, BMW unveiled its new i4 sedan concept - a preview of the company's latest attempt to make a splash in the battery-electric vehicle segment - and with it, a new, flat roundel logo design ...