BMW Redesigns Iconic Logo for the First Time in Two Decades. Jans Thiemer, ... The new design eliminates the black ring for a transparent circle and boasts a much flatter typeface.

New transparent BMW logo arrives The BMW Concept i4 featured a new transparent logo design, marking the most radical change to the company’s branding in 100 years. By: Luke Wilkinson.

This marks the first time that BMW has changed in logo in more than two decades—since 1997, to be exact—and is only the sixth badge the company has used during its 103-year history.

BMW’s round logo is receiving its first redesign in more than two decades. The German automaker’s refreshed logo ditches the black ring for a transparent circle. The rest of it, including the ...

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the ...

The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent ...

The new roundel incorporates a flat color scheme and deletes the black background from the outside ring for a transparent one. As it turns out, BMW isn't planning on using the new design on its cars.

How has BMW’s logo changed? Courtesy of BMW. The previous logo’s black ring has been replaced with a transparent one, which aims to “radiate more openness and clarity”, Thiemer says. “We want to use ...

German automotive company BMW has introduced a new logo, that comes with a transparent and hollow interior. The old logo (pictured left) was three dimensional and included the three iconic colours ...

This week, BMW unveiled its new i4 sedan concept - a preview of the company's latest attempt to make a splash in the battery-electric vehicle segment - and with it, a new, flat roundel logo design ...

The BMW Concept i4 featured a new transparent logo design, marking the most radical change to the company’s branding in 100 years Skip to Content Skip to Footer Menu ...