This week, BMW unveiled its new i4 sedan concept - a preview of the company's latest attempt to make a splash in the battery-electric vehicle segment - and with it, a new, flat roundel logo design ...

German automotive company BMW has introduced a new logo, that comes with a transparent and hollow interior. The old logo (pictured left) was three dimensional and included the three iconic colours ...

The first update in over 20 years, BMW's new-look logo is a "pared-down and two-dimensional" version of its iconic blue-and-white circle design, swapping the signature black rim for a transparent ...

BMW changes logo after 23 years; sees mixed reactions It was last changed in in 1997. BMW’s first logo was spotted on aircraft and automobiles in 1917.

How has BMW’s logo changed? Courtesy of BMW. The previous logo’s black ring has been replaced with a transparent one, which aims to “radiate more openness and clarity”, Thiemer says. “We want to use ...

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the ...

New transparent BMW logo arrives The BMW Concept i4 featured a new transparent logo design, marking the most radical change to the company’s branding in 100 years. By: Luke Wilkinson.

Special feature: The evolution of BMW’s iconic logo. Always thought BMW’s logo depicted a propeller? You couldn’t have been more wrong. Published On Jun 24, 2020 10:00:00 AM ...

BMW is revamping its roundel logo for 2020, both online and off. The last change was in 1997, and over the company’s more than 100-year run there have only been six different interpretations of ...