BMW previously pre-assembled a vehicle, then sent it off to Alpina for final tuning; it was a complicated, expensive process.

Despite the fact that its M division logo adorns seemingly every BMW model on the planet nowadays, everything from its most benign people movers to its most extreme sports cars, "M Power" remains ...

BMW Motorsport GmbH racecars were using similar badges since 1973, while the BMW M1 introduced the three-stripe M logo in 1978. Each color has a meaning with blue for BMW, ...

The name BMW isn't just a collection of letters; the letters stand for something. Here's where BMW's name comes from, and why car lovers should care.

The M 1000 RR is the only motorcycle to ever wear the BMW M logo from the factory. By José Rodríguez Jr. May 19, 2022 5:01 pm EST. BMW. The BMW M Division is turning 50 this year. The ...

The BMW M logo, traditionally used on its more performant models, has an interesting backstory. In the 1970s, BMW was negotiating a sponsorship deal with Texaco Oil, ...

The classic BMW Motorsport logo, available on M models that start production in March 2022, will be affixed to the front, rear, and wheel hubs. Because more badging is always better.

Sport seats come standard, offering an illuminated BMW M logo on the backrests, and the folding rear seat increases cargo space to a maximum of 46.9 cubic feet. Sport seats with heating and a heated ...

This year, BMW celebrates the 50th anniversary of its M performance division, and in doing so, the company decided to resurrect some super-cool colors for the M3 sedan.

BMW is the latest automaker to offer us the first look on its future LMDh race car. While some of its design elements are still hidden, we can make a pretty good idea on what to expect in 2023.

BMW M, the German automaker’s high-performance car unit, ... Range Rover finally has a logo, just in time for the brand’s first electric SUV. Peter Johnson Jul 9 2025.

Weber told reporters at the BMW i5 launch event that the first electric M car, the M3, would arrive around 2027. The high-performance EV is expected to ride on BMW’s Neue Klasse platform.