At a moment when retailers must optimize every facet of their business to remain competitive, a unified data strategy isn’t ...

But when it's done right, being truly data-driven can be transformative, creating efficiencies, driving innovation, and enabling more meaningful connections with customers. Being data-driven is about ...

In today’s competitive business landscape, the ability to harness data effectively separates market leaders from those ...

The takeaway? Simply adopting new tools isn't enough; organizations must invest in training their teams to fully leverage the tools for greater efficiency, productivity, and data-driven ...

But even I know that if I want to make progress, there will be times when I have to take some leaps of data-driven faith. I like to think of this as being data-led—an antidote to being data ...

Collecting data is crucial to becoming data-driven, but it is not enough. This is how companies close the gap between owning data and being data-driven 2020 was a pivotal year for e-commerce worldwide ...