Staying well within their palette for the past eight decades, the team will use two versions of their traditional "Spoked B" going forward.

They unveiled a retooled logo on June 23 and teased about a possible change to their jersey for the 2025-26 NHL season. The following day, Stanley Cup-winning captain Zdeno Chara and former No. 1 ...

The Bruins unveiled the new logo on Monday in a video and photos posted to social media. The rebrand shows both a yellow B on black spokes for home uniforms and a black B on yellow spokes for road ...

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

The primary logo was designed by part-owner and rap mogul Jay-Z, according to the team's official website. The shield remained, in it "NETS" with a basketball underneath, containing a Brooklyn "B." ...