While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

Healthcare logos are particularly dominated by the blue family, with the shade appearing in almost 85% of the emblems surveyed. White and green also appeared prominently in the sector.

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. We live in a time of rampant greenwashing. Ever since ...