Blue Cross Blue Shield is scheduled to go to trial next year to fight Zoom+, formerly known as ZoomCare, over its blue logo and the question of whether Zoom+ has infringed on its copyright.

ALBANY – Empire BlueCross is getting a new name and logo. Starting Jan.1, the 90-year-old health insurance company will rebrand as Anthem Blue Cross, according to a company press release ...

Blue Cross Blue Shield companies currently cover one in three Americans around the U.S., while Zoom+ serves as a local startup operating 25 clinics around Portland and Seattle and a health plan in ...

SCL Health is a faith-based, nonprofit health system, and it uses the symbol of the cross to denote its Christian heritage. SCL Health updated its logo to what it calls a “Heart and Cross Mark ...

Over the years, the image became a powerful marketing logo that's currently shared by some 34 Blue Cross and Blue Shield insurers across the county. This month, Eagan-based Blue Cross of Minnesota ...