Blue Cross Blue Shield is scheduled to go to trial next year to fight Zoom+, formerly known as ZoomCare, over its blue logo and the question of whether Zoom+ has infringed on its copyright.

Blue Cross Blue Shield companies currently cover one in three Americans around the U.S., while Zoom+ serves as a local startup operating 25 clinics around Portland and Seattle and a health plan in ...

ALBANY – Empire BlueCross is getting a new name and logo. Starting Jan.1, the 90-year-old health insurance company will rebrand as Anthem Blue Cross, according to a company press release ...

Dog houses get a designer upgrade in a fundraising collaboration between the Florida-based Outdoor Arts Foundation and Blue Cross for Pets in the U.K.