BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The ...

Cola-owned sports drink brand is rolling out a new identity, ad campaign, and nutritional label strategy to stand out in a crowded market. Bodyarmor just unveiled the brand’s biggest-ever packaging ...

The sports drink's simplified package design aimed to showcase the drink's ingredients, differentiating the brand on store ...

The Coca-Cola-owned beverage aims to separate itself from a crowded category with a bold new look and ads that ask consumers ...

The challenger sports drink brand tells The Drum that it is doubling down on what’s working as it refreshes everything from ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink ... its largest-ever advertising campaign.

WHITESTONE, N.Y., April 17, 2025 /PRNewswire/ -- Today, BODYARMOR Sports Drink announced an official rebirth of the iconic sports drink brand. With a refreshed visual identity, including a new ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...