Is a $65 boxed wine commercially viable? A 3-liter box holds the equivalent of four bottles but costs about the same as two. “If you’re used to spending $30 for a bottle to enjoy on the ...

I recently shopped for boxed wines in retail stores in the New York area. They weren’t easy to find, though I could have had my fill of Bota Boxes, Black Boxes, Franzia and Barefoot on Tap, the ...