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Orlando is tourism, right? That's one metro area with no obvious problem with branding itself. Orlando is Disney is Universal is SeaWorld. … What could be simpler?
Branding is the key to differentiating yourself from the competition, but if you don’t build your brand promise around reality or consistently live up to it, your branding efforts are pointless.
The worst branding trend of 2018 is the one you probably never noticed. I call it blanding. The main offenders are in tech, where a new army of clones wears a uniform of brand camouflage.