The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

A new school logo for USF that cost nearly $50,000 to design and refine is a huge dud with students, who have started a petition to bring back the old academic logo. 1 weather alerts 1 closings/delays ...

The American Athletic Conference is no more. In a rebranding move, the league officially announced it will now be known ...

ATHENS, Ga. — Calling all Georgia Bulldog fans! The National Bobblehead Hall of Fame and Museum has unveiled its limited edition bobblehead that honors the university's late mascot. The ...

According to ESPN's Sarah Spain, the non-edible version of the Pop-Tarts mascot was played by the same person who dressed up as the Chicago Bulls mascot Benny the Bull for over 10 years.

I figured the Bulls just didn’t want to end up on Deadspin, “Even the Bulls mascot has a knee injury!” (Actually, I don’t blame them. It was already going to be a zoo with the Tom ...

The first mascot was not a masked rider on a horse. Tech’s first mascot was instead a bull with a braggadocios brand. He became barbecue. The story begins with Marvin Warlick.

USF's mascot, Rocky the Bull, won the Capital One Mascot Challenge on Wednesday, beating 15 other furry foes from around the country via online fan voting.

The beloved mascot from a firehouse in the Englewood neighborhood was back home Friday, after disappearing more than a month ago, thanks to a woman who spotted him on the street on Thursday.