But Nvidia's brand doesn't have the household familiarity of the iconic Apple logo or Nike swoosh. Consulting firm Interbrand's list of top 100 global brands doesn't even include the chipmaker.

The new chip comes on the heels of Lay's latest launch — a sleek new logo and revamped potato chip bag. In September, the brand redesigned its packaging for the first time in 12 years.

Audio now makes up between 30% and 40% of any given Tostitos campaign – or more, depending on the KPI. The brand, owned by PepsiCo’s Frito-Lay division, is making such a big bet on audio because audio ...