announced today the launch of its vibrant new brand campaign, "The Brite Side of Clean," ushering in a fresh era of cleaning focused on joy, self-expression and the satisfaction of a job well done ...

Scotch-Brite, the sponge brand, launched a new campaign, “The Brite Side of Clean,” centered around self-expression and the satisfaction of a refreshed space, according to a press release. Key to the ...

announced today the launch of its vibrant new brand campaign, "The Brite Side of Clean," ushering in a fresh era of cleaning focused on joy, self-expression and the satisfaction of a job well ...

"This new campaign is an evolution of the Scotch-Brite brand. 'The Brite Side of Clean' is more than a campaign, it's a movement," says Joe Paul, chief marketing officer at 3M Consumer Business Group.