Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

A very real legal drama over coffee is brewing on the set of a fictional TV show. In the lawsuit filed last month, Sheridan’s ranch argues that the logo for its Bosque Ranch Craft Coffee, named ...

Web service company GoDaddy unveiled its new logo, a simple heart shape built from the letters G and O. The logo is supposed to represent the entrepreneurial spirit, but comes off flat and lacking ...