Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...
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Coca-Cola Bringing Back ‘Share A Coke’ Campaign
Coca-Cola is relaunching its ‘Share a Coke’ campaign, which previously sparked a global phenomenon by swapping Coca-Cola ...
Coca-Cola’s CEO didn’t drink a Coke at his first staff meeting—here’s why
Leadership in the digital age means being innovative, shaking things up, and taking risks, even if you’re the CEO of an ...
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Coca-Cola relaunches ‘Share a Coke’ campaign
Coca-Cola is bringing back its ‘Share a Coke’ campaign, offering fresh brand experiences and inviting a new generation to ...
NewJeans’ ‘I Feel Coke’ Campaign With Billboard Korea: Combining Retro Sensibility & Modern Aesthetics
NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...
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Coca-Cola CEO on AI’s creative limits: 'We want to make ads with people in it'
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...