Coca-Cola's carbonated soft drinks brands dominated the U.S. market at a 69% U.S. market share in 2023, according to AdAge. Pepsi brands were a distant second at 27%. Coke vs. Pepsi: How Are They ...

Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper and overall beverage market share declines.

Coke and Pepsi’s respective forays into prebiotic ... the true test will be whether these gut-friendly drinks can deliver on their promises — not just for our microbiomes, but for our taste ...