“Freeze branding human skin is a bad idea,” the doc, based in Houston, Texas, advised her nearly 600,000 TikTok fans of the ...

In a video stitched by dermatologist Dr. Dray on TikTok, a man exposes his upper back as another places a cold brand on his ...

A risky new trend, especially popular among members of Gen Z is "freeze branding." Instead of getting a tattoo, or being branded using heat, people are ...

A dangerous new trend that sees people using a freezing cold device to mark their skin and change ... ‘I have found no research or examples of freeze branding on human scalp though I believe ...