Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

"Olo" is said to be a saturated blue-green - but some say the existence of a new colour is "open to argument".

The participants' eyes in the study were stimulated with a laser. The results could help advance research on color blindness. A team of scientists claims to have discovered a new color that no human ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

Scientists in the U.S. may have discovered a new color, "olo," never before seen by the human eye using a specialized device.

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

Researchers are looking into what these findings mean for color blind people. A team of scientists believes they have ... see only pink, baby pink, a pastel pink,” he told BBC Radio 4. “And ...

humans might think they have seen it all. But not according to a team of scientists who claim to have experienced a colour no one has seen before. The bold – and contested – assertion follows an ...

humans might think they have seen it all. Not according to a team of scientists who claim to have experienced a color no one has seen before. The bold — and contested — assertion follows an experiment ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

A group of scientists might have ... then one day you go to the office and someone's wearing a shirt, and it's the most intense baby pink you've ever seen, and they say it's a new color and ...