ROCHESTER, N.Y., March 18, 2011 /PRNewswire/ -- Leading contact lens manufacturer, CooperVision today unveiled its new brand positioning and visual identity that better reflects the organization's ...

Global strategic branding firm, Siegel+Gale today announced that its client, CooperVision, a leading global contact lens manufacturer, has unveiled a vivid new brand identity.

The ultimate packaging may carry one of the three prominent CooperVision brands: Biofinity, Avaira or Proclear. Or it may carry the brand name of another retailer for whom CooperVision creates lenses.

CooperVision’s branding stands out somewhat in its marketplace – contact lenses. Contact lenses are medical devices and the convention in the industry has been that from a communications perspective, ...

He instead will be executive vice president of the eye-care company, while Cooper Cos. Chief Operating Officer Daniel McBride will take on the additional role of CooperVision president. Weber had ...

Confirms Fawcett, VP of global marketing for CooperVision, the billion-dollar maker of contact lenses, “A brand is a whole lot more than your visual expression of it.” Subscribe to the Daily ...

CooperVision today announced its scientific research program for the 2021 British Contact Lens Association ... They also believed at least one toric contact lens brand delivered on each ...

CooperVision has been a driving force behind all aspects of the nearly $12 billion global contact lens market. They’ve taken the numerous difficulties involved in manufacturing contact lenses ...

CooperVision's latest contact features subtle changes to the lens design that minimize the strain digital device users know too well. ... This is a brand new electric version of the Jeep Compass, ...