Product differentiation and positioning are key parts of a company's marketing strategy and are necessary to keep ahead of competition. Differentiation is the basis of building a brand for any ...

Positioning is the compass that provides you with clarity on your identity and differentiation. Initiating the process with positioning ensures that your visual and brand identity will bring home ...

Pursuing, attaining, and maintaining a competitive position in the market is at the heart of an ... to carve out turf that your brand aims to hold against competitors. That's differentiation. The ...