West, of course, is one of the most iconic figures in sports — his silhouette was used for the NBA logo and is featured on the league's branded merchandise, including the uniforms of all 30 teams.

The West is favored with odds around -140, while the East fetches odds of around +120. Here is a pick and analysis of this NBA futures prop: We believe the East is the value-loaded side because ...

The Rams are 1 of 8 teams that will get a new "Rivalries" uniform this year and it's expected to include an alternate helmet ...