The Sun Microsystems logo is perhaps the best ambigram logo of all for its geometric perfection. The clever rotational ...

Most company logos usually play it pretty safe: stale stencils or vanilla graphics mixed with a bunch of nothingness to keep uniqueness to a minimum.

In 1889, the Japanese playing-card company used this original logo, which is three separate words: nin, ten, do. In 1967, the company began developing small electronic toys and took on the ...

From the swirling script of Coca Cola to the famed golden arches of McDonald's, a well-designed logo is not only readily identifiable, but can also help establish brand trust and loyalty.

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and mission behind the product.

HipsterBranding reimagines dozens of famous brands as if they'd been crafted only for fans of The Black Keys. While the logos are fake, marketing to hipsters is hardly a new concept.

It’s amazing how much of a difference a difference can make. Last year, we peered into the bizzaro world where our most trusted brands swapped identities. It was weird. However, that switcheroo ...

Introduced in 1989 on the Japanese brand’s 50th year, the logo on first glance looks like a vertical and horizontal circle in the shape of a T so that it’s easily recognized around the world ...

The first in this series was the Gap’s rebrand which, after about 8 days, reversed its soft rollout to its original iconic brand (shown below). Short-lived rebrand: Right Geometric Hell USA ...

Logo logic: What’s behind the world’s most… Share this: Click to share on Facebook (Opens in new window) Facebook Facebook ...