Top models speak out as AI threatens to reshape fashion - With H&M now using “digital twins”, top models including David ...

the current landscape has little to no such protections," Mr Fleming added, citing mass, illegal scraping of their model members' work by big tech and AI developers without their consent. Fashion ...

H&M's introduction of AI-generated models signifies a significant shift towards digitalisation in fashion, with industry stakeholders closely watching how this affects the employment landscape.

The initiative aims for transparency on social media and addresses equitable compensation and protections for model likenesses. Fashion retailer H&M is set to use artificial intelligence (AI ...