A box of Froot Loops sold in the United States contains vivid rings of red, orange, green, purple, yellow and blue — neon ...

The psychology behind food colors runs deep, affecting not just our immediate reaction to a dish but also our entire dining experience. Red and orange foods tend to stimulate appetite – there ...

When it comes to fast food restaurant logos, the colors red and yellow show up again and again, but why are those particular ...

Vibrant colours including red, orange, and blue are in demand as food and beverage brands tap into colour psychology to ...

a professor of food psychology at the University of Oxford. “If you reduce the color saturation level of a drink, your mind may tell you it’s going to taste less sweet or less sour than the ...