Rumble filed a lawsuit last year that alleged advertisers illegally conspired to boycott its platform.
GARM, as the lawsuit asserts, was founded to establish brand safety standards for advertisers on X and other social media ...
Shortly afterwards, the WFA discontinued GARM, writing that “recent allegations ... CEO reportedly told members that it would fight the lawsuit and “demonstrate our full adherence to ...
Advertisers began pulling their ads from the microblogging site, then called Twitter, shortly after Elon Musk took the ...
Five Democratic Senators wrote to the DOJ to "express alarm" about reports concerning the advertising tactics of Elon Musk's ...
“WFA therefore is making the difficult decision to discontinue GARM activities.” Others consumer goods giants in food, Unilever and Mars, were also included in the initial lawsuit ...
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The lawsuit, filed on Tuesday in the federal court in Texas, claims the Global Alliance for Responsible Media (GARM) coordinated the boycott by advertisers in 2022 under the guise of concern about ...
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The company formerly known as Twitter first filed the lawsuit against the World Federation of Advertisers and its brand safety initiative the Global Alliance of Responsible Media in August 2024.