What are the three generic strategies? In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus ...

This generic strategy, according to Porter's model ... but this isn't feasible for everyone. Lacking one of the key competitive strategies, a company can easily fall behind its competitors. Why can't ...

Compensation strategies are the framework for determining competitive total compensation packages offered to attract and retain employees. With a well-designed compensation strategy, an employer ...

The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. A marketing strategy is a big-picture idea that informs smaller ...

Oberholzer-Gee, Felix, and Dennis Yao. "Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage." Special Issue on Strategy and the ...