The activation underlines Givenchy Parfums’ commitment to blending luxury storytelling with immersive consumer engagement in travel retail.

For her first Givenchy collection, she went right back to the spirit of the brand and reimagined its core codes in a modern day context. For her, the essence of Givenchy is simple: it’s all ...

For Burton, this wasn’t just a stroke of fashion history; it was a call to return to the essence of Givenchy itself. She approached her first collection with a singular focus: the atelier ...

Sarah Burton emphasized the importance of returning to the roots of Givenchy, where the essence of a garment is defined by ...