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“The single-tone vehicle doesn’t sell as quick as the two-tone car,” Schafer explained to Automotive News. “As soon as the dealers dress them up and wrap them, we see them moving again.” ...
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Volkswagen Offers Wraps As A Cure for Boring ID. Buzz Colors - MSNHe also told Automotive News that, “The single-tone vehicle doesn’t sell as quick as the two-tone car. As soon as the dealers dress them up and wrap them, we see them moving again.” ...
One VW retailer said a wrap to turn a single-tone ID Buzz into a two-tone costs shoppers about $3,000. The dealer then applies for the incentive and is paid $1,500 by VW.
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