We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

To generate maximum brand intent among Formula 1 enthusiasts in the UAE by creatively reaching them in real-time when they were watching the Formula 1 race, triggering peak brand interest which could ...

I take my condiments pretty seriously, so when I learned about a new line of sauces and condiments coming to Walmart from a ...

The food product maker aims to enhance procurement processes and boost productivity as part of a larger transformation ...

Industrial imaging company Lumafield reveals to us the secrets of Heinz’s new ketchup bottle cap, reportedly the result of a seven-figure investment and eight long years of toil. Lumafield put ...

If you have ever slapped the bottle on the bottom or used a knife to try and reach the last bit of ketchup, this hack is for you. A Heinz spokesperson revealed: “The sweet spot to tap on the ...

Kraft Heinz is also experimenting with AI, machine learning and automation technology to improve production efficiency and ingredient quality. The company built its own internal AI engine ...