Oh, and DJ Mustard picked his DJ name because his first name is Dijon. It’s hard to argue with that, honestly.

Heinz has teamed with award-winning producer Mustard for a new campaign, per details shared with Marketing Dive. The effort debuted during the Grammy Awards on Feb. 2 with a 30-second ad that plays ...

Heinz is teaming up with hip-hop hitmaker Mustard, who went viral for a memeable mention in Kendrick Lamar's "TV Off," for a limited-edition sauce. “MUSTAAAAAAAAAARRRD,” Heinz says, imitating ...

2025 just might be the year ketchup is usurped by its yellow sidekick. On Feb. 3, Heinz announced a collaboration with Grammy-winning producer Mustard to create a special-edition sauce. The ...

In the middle of October, which is ironically the U.K.’s Black History Month, Heinz released a series of public ad posters promoting family sized pasta sauce. The ads depict a wedding reception ...

The collab officially debuted with a short film featuring the viral soundbite, where a classic HEINZ Ketchup ad morphed into a teaser for the partnership and Mustard’s new limited-edition flavor ...

Now Heinz is rectifying that error, officially announcing the release of the condiment Heinz Mustaaaaaard, the brand’s first new mustard product in 10 years. The smoky-sweet chipotle honey ...

Heinz also announced Monday that it has created a series of Ketchup and Mustard collectibles, including Wolverine’s iconic claws and Deadpool’s signature mask, suit and katanas. It is giving away a ...