the first thing to consider is whether you want to determine the size of "primary demand" or "secondary demand". Primary demand is the size of the market for a product category - like "virtual hard ...

Key takeaways Knowing how to calculate home equity gives homeowners a way to understand their home’s worth — and potentially ...

Generally, there are two different approaches when it comes to calculating the size of your market – a top-down, or bottom-up analysis. While in theory, you could only undertake one approach when ...