MS Dhoni wows fans with an 'Animal'-inspired ad ahead of IPL 2025. Directed by Sandeep Reddy Vanga, the viral video trends ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving.

The surge in strike rates since the return of the 10-team format tell a story - from 133.94 in 2022 to 150.58 in 2024.

As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for ...

JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad ...

IPL 2025 presents a lucrative opportunity for social media advertising, with revenue expected to reach ₹6,000-₹7,000 crore.

The Indian cricket board's Apex Council will meet on Saturday, hours before the IPL 2025 opener in Kolkata. The agenda includes discussions on Women's World Cup venues, the structure of domestic ...

Trump’s trade war is likely to affect some categories but IPL ad revenue, govt's focus on infra and rural growth should drive ...

In a recent ad, MS Dhoni and Sanju Samson are heard joking about the Rajasthan Royals signing up a 13-year-old in the IPL ...

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

Hi, it’s Satviki in Mumbai, where authorities are urging one of the world’s richest sports leagues to choose wisely who they take money from. But before I tell you ...

With record-breaking digital viewership and a shifting consumer engagement landscape, IPL’s marketing playbook is evolving. While some brands continue to pour money into traditional ad slots ...