In a significant move, the Competition Commission of India (CCI) has conducted extensive raids on major advertising agencies, ...

The CCI had acted on a complaint alleging that leading advertising firms, in collusion with IBDF, had fixed advertisement ...

MS Dhoni wows fans with an 'Animal'-inspired ad ahead of IPL 2025. Directed by Sandeep Reddy Vanga, the viral video trends ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

JioStar and Nielsen’s audience measurement shake-up brings IPL advertisers closer to real-time insights, reshaping digital ad ...

With record-breaking digital viewership and a shifting consumer engagement landscape, IPL’s marketing playbook is evolving. While some brands continue to pour money into traditional ad slots ...

As per industry reports and pundits, brands are expected to invest heavily in influencer partnerships with demand surging for ...

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

The advertisement package for start-ups and SMEs is built on three core pillars --- unmatched reach and scale, innovative ...

IPL 2025 presents a lucrative opportunity for social media advertising, with revenue expected to reach ₹6,000-₹7,000 crore.

Hi, it’s Satviki in Mumbai, where authorities are urging one of the world’s richest sports leagues to choose wisely who they take money from. But before I tell you ...